Hi, I’m Toby. I’m a writer and technologist living in San Francisco.
I research how communities form and how culture changes, and embed myself in emerging social and technological movements to shape those changes. My work has been supported by Baukunst, Ethereum Foundation, Uniswap Foundation, and others.
Previously, I cofounded Other Internet, a 501(c)(3) non-profit research institute in the crypto space. We raised $1.1mm+ to coordinate open source protocol governance, designed public goods funding programs, and studied the cultural economy of blockchains.
Currently I’m researching psychology, wellness, and spiritual communities at Care Culture. If this is something you'd like to talk about, don't hesitate to reach out!
I started my career as a product designer in health tech. Wherever my work has taken me, it's because I've allowed my research questions and writing to be in the driver's seat.
Today we’re witnessing an explosion of communities spanning a vast array of mental health concepts and spiritual beliefs.
Behavioral therapies and IFS, longevity and transhumanist subcultures, psychedelics in the clinic and neoshamanism, and new philosophical academies are just a taste of the range of communities on offer.
I'm studying the new kinds of social forms, authority structures, and cultural ideas emerging from these movements. What contributions can psychologists and spiritual leaders make to the development of new social forms that intrinsically heal, enlighten, and invigorate the social fabric? What new ways of fostering mental, spiritual, and social health are working well?
I’m answering these questions through gonzo field research, historical deep dives, and classic Toby-style cultural analysis. I'm also connecting with mental health professionals, spiritual innovators, and solo explorers who are thinking about these themes. Together we're mapping this maze of scientific and spiritual wellness communities.
Most of this work is happening at Care Culture, my new newsletter where I'm documenting my findings, and a private Telegram group for people interested in talking about this more regularly. If it sounds interesting, consider becoming a member!
I work with founders and organizations, usually around cultural narrative and product strategy. I've worked extensively in the cryptocurrency space, am currently embedded in the mental health & wellness sector, and am generally very knowledgeable about cultural matters.
Projects usually happen when companies need to engage with broader narratives in some way, or engage creatively with an emerging technology problem. Many clients are going to market with a new product, repositioning, or making some other cultural strategy play. (I don't recommend writing brand manifestos, but last time I wrote one it apparently reached Kanye's eyes and he liked it.)
I prefer working 1-on-1 work with founders, or a small group of org leaders. The work usually starts as an onboarding workshop followed by regular meetings where we do serious thinking, and chat communication in between, until we reach a clear decision/strategy/whatever output product are we're working towards.
Among others, I've worked with leaders at Variant Fund, USB Club, One Fact Foundation, Are.na, Gitcoin, Brud, Interchain Foundation, 0x Protocol, Propel, and Genesis. I'm also an angel investor in some great startups.
My career has been a meandering one. I got my start with photoshop and illustrator in the heydays of gaming forums, and then leveled up to Android ROM flashing and designing apps in college. When I graduated I moved to New York and got a job as a product designer at a health tech company, then wound my way through various early-stage startups, freelance gigs, and creative communities in NYC. I co-organized entrepreneurial community Japan NYC Startups and helped run a few conferences.
During these years I started blogging at Subpixel Space. Then and now, my subject matter has always been culture, technology, aesthetics and spirituality. As I met more likeminded writer-technologists, I dreamed of a space for serious research and thinking outside the university. Eventually this led to co-founding Other Internet, a consulting-research-writing collective that evolved into a nonprofit research institute. I worked in the crypto space for several years, consulting for crypto organizations and leading Other Internet research projects.
Aside from serving as president, my personal work at Other Internet has focused on the new sorts of institutions enabled by protocols and cryptocurrency networks. We've funded and conducted research on many topics: from internet-native institutions and digital governance, to the lore and memory networks of online communities. We've sponsored art residencies and young thinkers, and prototyped alternative education models.
Wherever my career has taken me, it's because I've allowed my own curiosities to be in the driver's seat. I love ideas and philosophy and good discussion.
I mainly write at Care Culture right now, but occasionally post on my personal blog and for Other Internet. I've tackled a lot of different topics over the years, but a recurrent theme is how technology, moral principles, and social institutions shift and influence one another.
Here are some "greatest hits"—my more well-known cultural analysis:
- After Authenticity
- Life After Lifestyle
- The Diminishing Marginal Value of Aesthetics
- Squad Wealth
- Crypto's Three-Body Problem
And here's some business-oriented pieces of writing:
To follow my personal blog and updates, subscribe to my personal newsletter.
I've given numerous talks and workshops for events and clients. To engage me about a speaking opportunity, please reach out directly. Here's a list of some talks and workshops I'm proud of from the last several years:
Body Futurism, FWB Fest (2024)
Networked Institutions, Greenpill Podcast (2023)
The Nature of the Protocol, Protocol Berg (2023)
Lifestyle, Lifeworlds, and the Fashion System, Business of Fashion Voices (2022)
Life After Lifestyle, FWB Fest (2022)
Morality and Market Failure, Schelling Point (2022)
Headless Brands Workshop, Ljubljana Biennale (2021)
The New Era of Trust, Refactor Camp (2019)
The Desire for Full Automation, Trust (2019)
Cult Design Workshop, Pioneer Works (2018)
Along with Tom Critchlow, I'm one of the creators of Quotebacks, an open-source tool for web-native quoting and conversation. We're not so good at maintaining it, but it's one of my favorite projects.
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Companions